The Utah Mammoth Era Starts Now: First-Ever Jerseys, Why the Name Took Two Years, and Which One to Buy
The Mammoth are officially a hockey team with a name — and the first-ever jerseys are live. Why the rebrand took two years, why year-one jerseys matter, and which player edition to grab.
For two years, Utah's NHL team was a hockey club without a name. "Utah Hockey Club" was never meant to be permanent — it was a placeholder stitched onto some of the most expensive jerseys the franchise had ever sold, worn while the organization figured out what it actually wanted to be. That era is over. The Mammoth are here, and the first jerseys carrying the new crest are live at Pro Kit Vault.
The launch lineup is exactly what you'd want from a first drop: a black home premium jersey in three forms — Clayton Keller, Logan Cooley, and a blank ready for your own name and number.
Why the name took two years
Rebrands in pro sports are rare, and they're rare for a reason. When the Coyotes' hockey operations moved to Utah in 2024, the franchise had to get on the ice fast — so it launched under a working name, sold tickets, built a fanbase, and ran the naming process properly instead of rushing it. The fan vote, the design studios, the trademark checks: all of it happened while the team quietly played as "Hockey Club."
When Mammoth won, it wasn't a random pick. Utah is one of the country's richest mammoth fossil states — the Columbian mammoth is baked into the state's identity, with major finds coming out of Utah ground — and the name gives the franchise something a placeholder never could: a visual identity, a mascot, a flag to rally around. You don't get many chances to name a team. Utah got one, and Mammoth is what they chose.
Year-one jerseys are a different animal
Here's the collector's case, in plain numbers. The Vegas Golden Knights played their first season in 2017-18, and their inaugural-season jerseys have a genuine secondary market today. Seattle's Kraken, same story from 2021-22. Neither franchise had won a thing when those first jerseys were sold — the value came from being first.
That's the logic behind a first-run Mammoth jersey. The crest is permanent, the season is real, and no matter what this franchise does over the next decade — win a Cup, lose a Cup, change arenas — nobody will ever again be able to buy the first Mammoth jersey at retail. That's what's on our shelves right now.
Keller, Cooley, or blank?
Three ways to start the era, and the right answer depends on who you are:
- Clayton Keller — the captain, the franchise cornerstone, the guy who carried the scoring load from the Arizona days and is now the face of the new crest. Buy this one if you're a lifer and you want the leader on your back.
- Logan Cooley — the 2022 third-overall pick and the player Utah's front office is building around for the next decade. Buy this one if you want to be early on the guy whose jersey everyone will own in five years.
- Blank — same premium black home build, clean back. Buy this one for a gift, for your own name, or for the kid who hasn't picked a favorite yet.
Men's Utah Mammoth Clayton Keller Black Home Premium Player Jersey
Men's Utah Mammoth Logan Cooley Black Home Premium Player Jersey
Men's Utah Mammoth Blank Black Home Premium Jersey
All three are the same premium black home jersey — the difference is the back. And if you're shopping for a young fan, the blank is the version they'll actually keep wearing as they grow.
What the black-and-gold look says
Worth pausing on the design itself, because first jerseys set the tone for everything that follows. The Mammoth went dark out of the gate: black home base with gold accents — a palette that reads confident, a little dangerous, and very much built for a hockey team in a state that's still figuring out what its NHL identity looks like. It's a clean break from the Coyotes' red, and that was the point. New city, new name, new colors, new era.
Before you ask — the questions everyone has
Why did Utah's NHL team change its name from 'Utah Hockey Club'?
Are the old Utah Hockey Club jerseys still worth anything?
Why Mammoth? What does it have to do with Utah?
Do the first-year Mammoth jerseys go up in value?
What's the difference between the Keller/Cooley player jerseys and the blank?
Is there a white or away version of the Mammoth jersey coming?
When did the Utah Mammoth release their first jerseys?
Are Utah Mammoth jerseys available in away and third editions?
Own the first chapter
The 2026-27 NHL season opens September 29, and the Mammoth era starts on night one. First-run jerseys don't come back.
Shop All Utah Mammoth Jerseys → NHL Season Hub →